Thursday, May 26, 2011

Marketing to Latinos Sports Conference and Business Networking ...

New Season and New Co-Host Line-Up Bring Fans Unique Take on What's Happening in Latin Sports, Exclusives and More

MIAMI, May 3, 2011 /PRNewswire/ -- AT&T* announced today an exciting new host line-up for its second season of Mundo Deportes Presented by AT&T (Mundo Deportes), a Spanish-language Free On Demand TV show available exclusively to AT&T U-verse? TV subscribers. New co-hosts Mery de Los Rios andInes Sainz join co-host Alessandra Villegas to bring fans can't-miss interviews and some of the most original coverage in Spanish-language U.S. sports television. Mundo Deportes covers the world of Latin boxing, soccer, baseball, American football and basketball, among others ? with a fresh focus on fans, fan clubs, venues, cheerleaders, players and trainers across the Americas.

"I'm very happy to join Mundo Deportes," said Ines Sainz, co-host, Mundo Deportes Presented by AT&T. "Mery, Alessandra and I promise to bring fans original content, provocative interviews, and exclusive behind-the-scenes action; coming from a Hispanic sports fan perspective."


For this new season of Mundo Deportes, fans can expect more of the same original content from Season 1, but with dialed up fun and a new mix of passionate personalities. The program will feature exclusive interviews with Latino athletes and coaches, including an intimate chat with Mexico's newest boxing star Saul "Canelo" Alvarez, and Mexican soccer legends Enrique Borja and Alberto Garcia Aspe, among many others. The new season is now available on U-verse Free On Demand En Espanol, with new shows added regularly through September, 2011.


Mexican-born Sainz, a former TV Azteca reporter, is no stranger to the exciting world of sports. She is a black-belt in Taekwondo, having competed in her home country at the national level. She has covered a range of first-class boxing and soccer matches, martial arts competitions as well as six Super Bowls. Joining Sainz are two former Miss Venezuela contestants with longstanding modeling and broadcasting careers. Villegas, who competed for the Miss Venezuela title in 2008, started her broadcasting career at age 12 as a children's radio host. Currently, she serves as one of the hosts of "Levantate" on Telemundo. A lawyer by trade, Mery de los Rios has a modeling and broadcasting career and is also a former Miss Venezuela contestant, representing the State of Guarico in the 2001 competition. She has served as a presenter and appeared in many soap operas including "Valeria" from Venevision and "Decisiones" from Telemundo.


Mundo Deportes is produced by Imagina US exclusively for AT&T. The show builds on AT&T's commitment to delivering communications and entertainment products and services that fit the needs of the Latino consumer. Part of this commitment is delivering services and content in an integrated way across the screens that Hispanic consumers use most ? their phone, PC and TV.


AT&T has introduced a number of integrated, multi-screen services designed with Hispanic consumers in mind and Mundo Deportes' Season 2 is no exception. The new season is available exclusively to AT&T U-verse TV customers, including on U-verse TV Free On Demand, on U-verse Online at www.att.net/mundodeportes;?and on U-verse Mobile.


AT&T U-verse TV provides Hispanic consumers with numerous features and content, including the ability to manage their DVR recordings, and for qualifying TV customers, watch hit TV shows on select smartphones with U-verse Mobile; the freedom to manage and playback recorded programs from a single DVR on any U-verse connected TV in the house with Total Home DVR; the ability to choose and watch up to four of their favorite channels at one time with My Multiview; in-language customer service, and a wide variety of Latino Packages and channels including niche content such as Centroamerica TV, VeneMovies and Once Mexico among others. AT&T is committed to continue expanding its Spanish channel offerings so U-verse TV customers can always find the content that's important to them.


Where AT&T U-verse services are available, customers can choose from flexible U-verse packages. AT&T U-verse packages feature local Spanish affiliates where available, Spanish-language novelas, movies, news, sports, children's programming, talk shows and more. Additionally, U-verse TV customers can enjoy numerous in-language features such as Spanish navigation and Help on Demand in Spanish. Now AT&T U-verse TV ranks "Highest in Customer Satisfaction in the North Central, South and West Regions," according to the J.D. Power and Associates 2010 Residential Television Service Provider Satisfaction Studies(SM). For additional information on AT&T U-verse visit www.att.com/lomaximo. ?


For additional information visit espanol.att.com, find us on Facebook at AT&T Latino, or a local AT&T retail location.


*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.


About Imagina US
Imagina US operates through its subsidiaries: Promofilm, dedicated to the production of content and TV formats and Media World, a division focused on the development, operation and distribution of thematic channels, exploitation rights and technical services in the audiovisual field. For more information visit:www.imaginaus.com.


About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates ? AT&T operating companies ? are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse? and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.


Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/. This AT&T news release and other announcements are available at http://www.att.com/newsroom ?and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.


? 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.


Geographic and service restrictions apply to AT&T U-verse. Call or go to www.att.com/u-verse to see if you qualify. AT&T U-verse services are provided by AT&T local telephone companies. Free on Demand programming varies by package subscription.


AT&T U-verse TV: Residential customers only. Prices, programming, features and offers subject to change without notice. A one-time TV service activation fee of $29 applies. U-verse Mobile: Access to select content requires compatible device, qualifying U-verse TV plan or monthly subscription fee, and WiFi connection and/or cellular data connection. Available content may vary by device and/or U-verse TV subscription and is subject to change. Data charges may apply. THDVR: Total Home DVR functionality is available on up to 8 TVs, and requires a receiver for each additional TV at $7/mo.


AT&T U-verse received the highest numerical score among television service providers in the North Central, South and West regions in the proprietary J.D. Power and Associates 2010 Residential Television Service Satisfaction Study(SM). Study based on 28,489 total responses from measuring 12 providers in the North Central region (IL, IN, MI, OH, WI), 13 providers in the South (AL, AR, FL, GA, KS, KY, LA, MS, MO, NC, OK, SC, TN, TX), and 10 providers in the West (AZ, CA, CO, ID, IA, MN, MT, NE, NV, NM, ND, OR, SD, UT, WA, WY) and measures consumer satisfaction with television service. Proprietary study results are based on experiences and perceptions of consumers surveyed in Nov. 2009 and Jan. 2010,April 2010 and July 2010. Your experiences may vary. Visit jdpower.com


SOURCE AT&T Inc.

Source: http://marketingtolatinossports.blogspot.com/2011/05/ines-sainz-and-mery-de-los-rios-join.html

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